Kitchen & Bath Remodeler Doubles Close Rate with Automated Lead Follow-Up
Remodeling contractor, San Diego, CA
Illustrative example. This case study describes a representative BuilderMate customer workflow and illustrative results. Specific numbers are examples and not a guarantee of the results you will experience. Actual outcomes vary based on your business, market, team, implementation, and how you use the platform.
Challenge
The remodeler was generating 25-40 leads per month from Houzz, Google, and referrals — but closing only 22% of estimates. The root cause: first-response time averaged 19 hours. Leads called competitors while The remodeler's sales rep was on a job site.
Solution
The remodeler implemented BuilderMate's lead capture with auto-SMS within 60 seconds, round-robin lead assignment, and a 21-day nurture sequence. Every lead got an instant text with a calendar link. Sales rep got a push notification on their phone.
Results
First-response time dropped from 19 hours to 4 minutes. Estimate-to-close rate doubled from 22% to 44% within 90 days. Revenue grew by $1.1M in the first year of the new workflow — from the same lead volume.
“Clients make selections online instead of endless showroom visits, and change orders are documented and approved digitally. No more disputes about "what was agreed upon." The auto-SMS on new leads alone transformed our close rate.”
BuilderMate Features Used
- Lead Management
- Two-Way SMS
- Marketing Automation
- Selections Management
- Change Orders
- Client Portal
Run Your Business Like Remodeling contractor, San Diego, CA
BuilderMate is the construction CRM and builder software for general contractors, home builders, remodelers, HVAC, and roofing contractors. $99/mo, all features included.